When I started my group sessions, I was renting a 12 foot by 12 foot area from a local “big box” gym. Every day I had to show up to the gym 30 minutes before my first session and move 10 spin bikes off of the floor just so we could train. I did everything in my power to market my program and spread awareness so that I could fill my small floor space and find a better facility to train in. It just seemed like no matter what I tried to do, my membership numbers weren’t moving and I was actually starting to lose people. People were getting bored with the format of my session and finding other ways to get variety in their training.
I was needed to find a way to get that “spark” back into my sessions to prevent people from getting bored. Plus with new boot camps opening up around me, I knew I needed a competitive advantage.
You’re probably wondering what the heck Boot Camp Games are and how they can increase your member retention rates and generate a constant source of referrals, right?
I know it sounds like a weird combination, but here me out. As we both know, it is way more affordable to retain clients then it is to try and get new ones off of the street. To be exact, the cost of getting new clients is SEVEN TIMES MORE than the cost of retaining clients!
You have to keep your current clients MOTIVATED to come back to your sessions, get NEW clients in the process and continue to create a FUN training atmosphere every day.
That’s a LOT of extra work hours, not to mention a LOT of extra pressure – especially when memberships keep dropping due…
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