"The modern internet is like a vast banquet table ten thousand feet long, laden with an almost infinite number of dishes of every imaginable kind – and you are the chef who wants their dish to be tasted. Your offering may be the most perfect piece of Salmon on planet earth – but if it just sits there in the middle of the table, surrounded by a million things, others may eat their fill without even noticing it…."
Links, so they say, are the lifeblood of the internet. And it’s true. Backlinks are the yardstick of your web content’s visibility, and of its reputation.
Not only this – but top search engine optimization (SEO) experts the world over agree universally that link building is THE most critical factor, by some considerable margin, in getting your web site to the number one spot in the search engine rankings. A site’s link profile is analyzed by the major search engines and used to determine the importance of the page compared to other pages that include the same "keywords". In other words, it is plain fact: Having a good link portfolio is absolutely essential to the success of a web site in the search results.
It’s not enough to have quality content. You need to put it in front of people. Exposure is one of the quintessential factors in modern business success. Unless you are paying for your traffic, a quality link portfolio is truly the essential "missing factor" that makes the difference between whether a great web page gets ranked high in Google and the other major search engines, gets discovered by other web users, or whether it sits gathering dust out in the digital wasteland – lost, forlorn and unseen.
Now it’s said (or should I say preached?) by some that you should not link…