Hi, I’m John Corcoran, I’m a former White House Writer, attorney-entrepreneur, and contributor for Forbes, Entrepreneur and Business Insider.
Picture this. It’s a weeknight, around dinner time. You’ve just wrapped up a long day and you still have a million things on your “to do” list that will have to wait until tomorrow.
Your family is at home, but you are hustling across town to make it to a “networking” event. You need to “show your face,” even though your gut tells you it’s going to be a waste of time.
You struggle to figure out who you should talk to, and you’re not sure if the people you do talk to are the “right” people.
You force yourself to make small talk, while inside you’re secretly screaming… and you would do anything to run far away.
Then you get stuck talking to someone who immediately launches into why you need to hire him, and you’re stuck in a sales pitch you can’t get out of. Yuck.
Or maybe you don’t mind talking to new people… but then you struggle to move from that casual conversation at a cocktail party to an actual client and actual revenue for your business.
Was it worth going to this event? Maybe one of these relationships will pan out. Maybe you’ll get a client out of it – if you’re lucky.
Let me introduce you to a MUCH better approach… one which has taken me from the White House to Hollywood to Silicon Valley and beyond…
Now, at this point you may be wondering… wait a second, did you say you worked at the White House? Like where the President lives – that White House?
If you were curious how I got that gig…
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